GE20

• Madonna of the Slums is a key modernist painting of the 1950s. Written by Alice G. Guillermo and Artist, Vicente Manansala
• Visual Culture. The study of genealogy and practice of visualization of modern culture. Its concentration is on the interface between images and viewers rather than on artists and works. It is concerned with visual events in which information, meaning, or pleasure is sought by the consumer in an interface with visual technology.
• Reading the visual. We draw on our general and specific knowledge, tastes, habits, and personal context.
• Reading. A particular form of visual practice; is both an active and a creative process;
• Visual studies. It is an interdisciplinary field with close links with humanities and social sciences-philosophy, sociology, and literary studies.
• Capital-A Art. It is one discipline that provides many useful techniques for anyone studying visual culture and is one of the important fields of social understanding, history, and culture.
• Spectatorship – is the production of social media, especially digital media.
• Visual matter. It is considered beautiful or appealing.
• Semiotics. It is an analytical approach and a research methodology that examines the use of what we are called signs in society.
• Context- means the environment in which a text occurs and communication takes place
• Sign. It is a basic unit of communication; it is just something that has some meaning for someone; means something, and not one thing.
• Text. The name of a group of signs- a collection of signs organized in a particular way to make meaning.
• Habitus- can be understood as a set of values and dispositions gained from our cultural history that stay with us across contexts
• Cultural Literacy- refers to a general familiarity with, and an ability to use, the official and unofficial rules, values, genres, knowledge, and discourses that characterize cultural fields.
• If we are attending closely or carefully to an event, person, thing, or scene, we will create a text made up of what we call contiguous elements.
• Intertextuality-the use of other texts to create new texts.
• Genres- text-types that structure meanings in certain ways through their association with a particular social purpose and social context.
• Arrested image- is most often associated with photography because photographs perfectly freeze time and motion in a way that no other art form achieve
• Seeing Subjects. Human beings whose feature characteristics are that they access the physical and intellectual world through vision.
• Postmodernism. A set of theories and practices which describe the contemporary world as a kind of MTV clip, a plethora of images whirling in promiscuous uncertainty
• “Linguistic turn”- a move within the Humanities to focus almost exclusively on literary texts and to use the analytical devices associated with literary texts to make sense of society, visual images, individual psychology, and so on.
• Semiotics is certainly an effective tool for analysis because it deals with signs-anything, which stands for something- and in general, even obscure visual images can easily be imbued with some meaning.
• Semiotic its basic principle is that language is not simply a naming device but rather a differentiated symbolic system.
• The ancient Greek notion of mimesis, or the imitation (the reproduction) of reality, posits that the objects we see are only limitations of an ideal form
• Aristotle insisted that the pleasure of realist works in in “learning,” “inferring,” and “identifying.”
• The narrative, in its simplest form, means ‘story.’ But of course, it is more complex: the word comes from the Latin narrare, ‘to relate,’ so it denotes both what is told and the process of telling.
• Narratology is the study of narrative. It begins with the ancients and with works such as Aristotle’s Poetics. More recently, it has been associated with structuralists like Gerard Genette and Roland Barthes’ early writings.
• Narrative theorists agree that the first and central issue about the narrative is that stories always operate within a social context. The way we organize the content of a narrative, what elements it must have, who reads it, where it is read, and what it seems to be saying are all determined by its cultural context.
• Basic Elements of Story

  1. Plot-what happened and why
  2. Narrator -the point of view from which it is told
  3. Characters- human or otherwise
  4. Events-everything in the story that happens to or because of the characters
  5. Time and place -in which those events take place, and the causal relations which link the events together
• Fabula is the actual sequence or (perhaps imaginary) events in a text.
• Art- is something peculiar to human culture; the word itself is etymologically related to ‘artificial’ or produced by human beings.