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• Assassin's Creed 3 Liberation

  A spin-off from Assassin's Creed 3, part of the larger Assassin's Creed franchise
• Ubisoft


  The publisher of Assassin's Creed 3 Liberation, a large global company with many successful video game franchises
• Ubisoft


  • Has offices all over the world, giving them significant resources and distribution power
• Assassin's Creed 3 Liberation marketing

  1. Used gameplay footage

  2. Had filmic sections to appeal to big-budget game audiences

  3. Had posters with intertextual references to the Assassin's Creed franchise
• PS Vita


  The handheld console that Assassin's Creed 3 Liberation was released exclusively for
• Assassin's Creed 3 Liberation had a female playable main character, Aveline, who was also mixed-race
• This was unusual as women and ethnic minority characters are often underrepresented or stereotyped in games
• Ubisoft's marketing for Assassin's Creed 3 Liberation


  1. Released gameplay tips and hints videos on YouTube

  2. Targeted online audiences
• Ubisoft remastered and re-released Assassin's Creed 3 Liberation in HD a couple of years later to make more money
• Ubisoft took the Assassin's Creed franchise to gaming conventions like Comic-Con, including an obstacle course for fans
• Digital distribution of games

  Has made it much easier for underage players to access 18+ rated games
• Some theorists believe violent video games can cause players, especially young ones, to become more violent
• PEGI rating system


  The regulatory board that gave Assassin's Creed 3 Liberation an 18 certificate due to the unjustified violence
• The narrative of Assassin's Creed 3 Liberation, based around slavery, may appeal to audiences interested in history and politics
• Assassin's Creed 3 Liberation had downloadable content available, including the ability to play as the main character from the main Assassin's Creed 3 game