The cognitive approach is supported by scientific methods which is objective and reliable. There is high control to observe the processes live at work. It joins cognitive and biological psychology. However, it relies on inferences of processes, not direct observations. Research usually uses artificial stimuli which lacks external validity.
Cognitive Approach: Real World Application
Computer models are useful in development of AI and replicate the way of thinking. Can also be applied to depression treatments and reliability of EWT.
Cognitive Approach: Machine Reductionism
There are some similarities between computers and the mind, such as inputs and outputs and storage systems. However, AI ignores the influence of emotion and motivation on cognition, where emotion may influence eye-witness testimony.