Location

• What was the location variation?

  Set in run-down office rather than Yale
• What did the obedience rate drop to in the location variation?

  47.5%
• What is the explanation for why changing the location leads to decreased obedience?

  The prestigious Yale gave the study legitimacy; which is lacking in a run-down office
• Why was obedience still quite high in the location variation despite it being in a run-down office?

  Participants perceived the 'scientific' nature of the procedure