Globalisation & The Media

• Globalisation


  The increasing interconnectedness of all the countries in the world in areas like economics, business, politics, technology and culture
• Sociologists on globalisation


  • Globalists (hyper globalists and pessimistic globalists)
  • Those who question whether globalisation is really happening at all
  • Those who question the extent to which it is inevitable and irreversible
• Strinati argues the media today is a global industry that promotes (through advertising and the promotion of brands and logos) other global industries, creating a global culture
• McLuhan's global village


  The idea that, through global communications, we have neighbours all around the world and no longer always need the filter or gatekeeper of a professional media production to hear about what's happening on the other side of the world
• The internet has influenced the development of a shared global culture, with norms and values becoming global rather than national, and the news offering a global outlook rather than just focusing on national issues
• Cultural imperialism


  The Western world dominating the rest of the world through the media and the marketing of its own cultural products
• Ways cultural imperialism happens

  • Global conglomerates dominating the media market in different countries
  • Western-created media changing the culture and values of countries elsewhere in the world
  • Advertising of Western products like Coca-Cola and McDonalds spreading American hegemony
  • Cultural homogenisation - the whole world becoming the same with the same shops, films, television programmes and brands
• The globalisation of the media has been rapidly accelerated by the development of new media