TCW

• The role of religion in society has long been an area of focus for Sociologists
• Max Weber - theorized that the development of European capitalism was rooted in the Protestant value of hard work.
• • 1960s and 70s sociologists again began to focus their attention on the declining influence of religion and the implications for the future.
• 14th century - there existed many natural phenomena that people could not explain, and they turned to religion for answers
• Scholars tend to have different perspectives on why secularization occurs in society.
• Talcott Parsons - suggests that secularization occurs when societies begin to assign certain purposes and authorities to other institutions when there is no longer a

  singular dominant faith.
• Clash of Civilizations : Huntington’s theory which assumes that major global conflicts will arise from cultural and religious differences between civilizations rather than ideological or economic distinctions.
• Globalization: The process of interaction and integration among people, companies, and governments worldwide
• Media: Refers to the means of conveying information, such as channels of communication and the technologies of mass communication.
• Confucian Cultures: Refers to societies that share a common heritage in the teachings of Confucius, an ancient Chinese sage
• Global village - suggesting that media technologies have been integral in exploring, settling, and globalizing the world.
• • Jack lule - author of Globalization and Media: Global Village of Babel (Rowman & Littlefield).
• The book argues that globalization could not have occurred without media.
• Lule describes media as “a means of conveying something, such as a channel of communication.”
• Print media – books, magazines, and newspapers
• Broadcast media – radio, film, and television
• Digital media – internet (e-mail, social media, internet-based video and audio) and mobile mass

  communication
• • Religion human beings’ relation to that which they regard as Holy, Sacred, Absolute, Spiritual, Divine, or worthy of especial reverence.
• Secularization Theory -  The role of religion in society has long been an area of focus for sociologists,
• Identifying three prominent groupings

  
  

  Western Christianity (Roman Catholicism and Protestantism),

  Orthodox Christianity (Russian and Greek),

  Islam, with additional influences from Hinduism and Confucianism
• • needs to be seen as a subset of the earlier and broader paradigm of ‘cultural imperialism’ that is most closely associated with Herbert Schiller
• LULE’S PERSPECTIVE - argues, globalization and media are combining to create a divided world of gated communities and ghettos, borders and boundaries, suffering and surfeit, beauty and decay.
• Cultural imperialism - the imposition by one usually politically or economically dominant community of various aspects of its own culture onto another, non-dominant community.
• Social Media Impact on various sectors

  1. Across industries, social media is going from a “nice to have” to an essential component of any business strategy

  2. Social media platforms may be the banks of the future

   3. Social media is shaking up healthcare and public health

  4. Social media is helping us better respond to disasters

  5. Social media is helping us tackle some of the world’s biggest challenges, from human rights violations to climate change
• Empirical Research - Part of the strength of the paradigm of media/cultural imperialism was its compelling clarity, which gripped many a critical academic imagination, and which suggested many fertile avenues of empirical research
• HUNTINGTON’S PERSPECTIVE


  he predicted that the progress of globalization would be severely constrained by religio-political barriers. The result would be a “multipolar world.”
•  modern expectation for married couples is to establish their own homes (neolocal residence)
• • rather than living with the groom's parents (patrilocal residence).