Supporting evidence: Moscovici 1969

• moscovici's study supports how consistency is influential in changing a majority’s viewpoint.​
• aim - to investigate whether a consistent minority could influence a majority to give an incorrect answer in a visual perception task.​
• procedure: sample of 172 female participants, told they were taking part in a colour perception task. participants were placed in groups of six, shown 36 slides, all varying shades of blue. participants had to state aloud the colour of each slide.​

  Two of six participants were confederates.​

  In one condition (consistent) the two confederates said all 36 slides were green.​

  In the second condition (inconsistent) the confederates said 24 of slides were green and 12 were blue.​
• findings: When the confederates (minority) both called out green for all the slides, participants also said green on 8.2% of the trials​.

  When the confederates (minority) called out green for 24 slides and blue for 12 of the slides, participants only said green on 1.25% of the trials​

   
• conclusion: moscovici concluded that if a minority were consistent enough it could influence members of a majority group to make incorrect judgements.