When analysingmarkets, a range of assumptions are made about the rationality of economic agents involved in the transactions
The Wealth of Nations was written
1776
Rational
(in classical economic theory) economicagents are able to consider the outcome of their choices and recognise the net benefits of each one
Producers act rationally by
Sellinggoods/services in a way that maximises their profits
Workers act rationally by
Balancingwelfare at work with consideration of both pay and benefits
Governments act rationally by
Placing the interests of the people they servefirst in order to maximise their welfare
Groups assumed to act rationally
Consumers
Producers
Workers
Governments
Rationality in classicaleconomictheory is a flawedassumption as people usually don'tactrationally
A firmincreases advertising
Demand curve shiftsright
Demand curve shiftingright
Increases the equilibriumprice and quantity
Marginal utility
The additional utility (satisfaction) gained from the consumption of an additional product
If you add up marginal utility for each unit you get total utility
Order Reaction
Zeroth order
First order
Second order
[A]
Concentration of reactant A
ln [A]
Natural logarithm of the concentration of reactant A
1/[A]
Reciprocal of the concentration of reactant A
m
Order of the reaction
Rate Law
Equation that describes the relationship between the rate of a reaction and the concentrations of the reactants
Integrated Rate Law
Equation that describes the relationship between the concentration of a reactant and time for a given reaction order
Half Life
Time required for the concentration of a reactant to decrease to half of its initialvalue
Units of Rate
Units used to express the rate of a reaction
Constant
Value that determines the rate of a reaction
Zeroth order reaction
1. R = k
2. [A] = [A]0 - kt
3. t1/2 = [A]0/2k
First order reaction
1. R = k[A]
2. [A] = [A]0 * e^(-kt)
3. t1/2 = ln(2)/k
Second order reaction
1. R = k[A]^2
2. [A] = 1/(1/[A]0 + kt)
3. t1/2 = 1/k[A]0
At lowsubstrateconcentrations, the reaction is approximately first-order
At veryhighsubstrateconcentration, the reaction approximates zero-order since the reaction ceases to depend on substrate concentration
Equivalence point
When equivalentamounts of acid and base have reacted
pH at equivalence point
Strongacid + strongbase, pH=7
Weakacid + strong base, pH>7
Weak base + strong acid, pH<7
Weakacid + weak base, pH > or < 7 depending on the relative strength of the acid and base
Indicators
Weakacids or bases that display differentcolors in the protonated and deprotonatedforms. The indicator's pKa should be closethepH of the equivalencepoint.