Daily Mirror

• Masthead


  The name of the newspaper at the top of the front page
• Strapline


  A short phrase or sentence that appears above or below the masthead
• Image of the Queen


  • Seen in a traditional, embellished, jewelled outfit with a crown, necklace, and earrings
  • Representing her as being very wealthy and upper class
  • Creating an escapist fantasy for some audiences
• Use of an old photo of the Queen

  • Showing that she has been the Queen for a very long time
  • Representing the monarchy as being full of tradition and history
• Image of King George


  • Emphasizing the representation of the monarchy as being full of tradition and history
• Front cover design


  • Giant image with large headlines and a small amount of copy
  • Conventional for a tabloid newspaper
  • Engages audiences with large images and bold headlines
  • Keeps the amount of text minimal to cater to readers with low literacy levels
• Image of Boris Johnson


  • Wearing a suit and tie, representing him as being wealthy, classy, successful, and powerful
  • But he looks disheveled and slightly smirking, representing him as unapologetic and defiant
• The headline "Zero shame" emphasizes the idea that Boris Johnson should feel shame but doesn't
• Use of facts and numbers

  • 12 parties, 3 attended, 1 in his own flat, 300 pictures
  • Helps to make the article persuasive and emphasize the evidence against Boris Johnson and the Conservatives
• Use of ellipsis at the end of the headline


  • Suggesting that there is still no apology and nothing has happened despite the evidence
• Binary opposition


  The paper creates an opposition between Boris Johnson and the public, representing him as doing the wrong thing while the public was diligently following the rules
• Use of negative words


  • Snubbed, brashly responding
  • Creates a negative representation of Boris Johnson as someone who has done something wrong and shouldn't be respected
• Partygate


  A cultural reference to the Watergate scandal, emphasizing the idea that people should not trust Boris Johnson
• Repetition of the word "shame"


  • Emphasizing the idea that Boris Johnson has done something negative
• Image of Boris Johnson drinking champagne


  • Contrasted with the image of NHS workers in PPE, representing Boris Johnson as not working hard and just enjoying the high life
• Source of the interview

  The article is written by Keir Starmer, the leader of the Labour Party, which explains the anti-Boris Johnson and anti-Conservative bias
• Keir Starmer's use of inclusive language


  • Addressing readers directly, using "our" and "we" to make them feel part of his belief system and not the Conservatives
• Comparison between Boris Johnson and a member of the public

  • Representing Boris Johnson as the villain and the public as the heroic victims
• Intertextual reference to the ABBA song "The Winner Takes It All"


  • Representing the Conservative Party as feeling confident and cocky, taking everything away from the working class
• Opinions from diverse working-class people


  • Appealing to the readers of the Daily Mirror who may find themselves in similar situations
• Representation of NHS workers and key workers


  • Portrayed in a positive, heroic, and victimized light, contrasted with the negative representation of Boris Johnson and the Conservatives
• Negative language used to describe Boris Johnson and the Conservatives


  • "A stain on our great nation"
  • Representing them as dirty and having ruined the country
• Satirical political meme with Vladimir Putin


  • Using humor and edited graphics to emphasize how bad Boris Johnson is perceived to be, even by Putin