Industries Theorist

• Hesmondhalgh - Cultural industries

  Media companies try to minimise risk and maximise audiences through vertical and horizontal integration and through media/cultural products (genre, celebs, format etc.)
• Large companies/conglomerates operate in cultural industries by expanding their reach into various sectors such as entertainment and technology, allowing them to diversify and tap into multiple revenues streams, making them become more profit-orientated (H - Cultural I)
• Curran and Seaton - Power and media industries 


  Media is controlled by a small number of companies, driven by profit and power
• Wat does media concertation mean and what does it lead to according to Curran + Seaton


  Media concentration is concentrating media products to a hand full of companies, so there's a lack of variety, creating creativity and quality
• Socially diverse patterns of ownership is important to create varied and adventurous media productions (C+S - Power + MI)
• Livingstone + Lunt - Regulation 


  Media is regulated in the publics interest and protection

  -There's an underlying struggle between the need to further the interest of citizens (protection from harmful material) and the interest of consumer (choice, value, competition)
• What does regulation refer to according to Livingstone + Lunt 


  The rules and restrictions every media industry must follow
• Media corporations and media technology developments have affected traditional media regulations as it has made it harder for traditional media regulation to keep up as its challenging for old rules to regulated the rise of media/ digital content