Two process model- Mowrer (1960)
Acquisition by classical conditioning:
Associating something we have initially have no fear of (Neutral Stimulus) with something that already triggers a fear response (Unconditioned Stimulus)
Watson and Raynor (1920)- 'Little Albert'- No fear of rat initially. Paired rat w/ loud noise (Unconditioned Stimulus) which produced fear (Unconditioned Response). Albert was now scared (Conditioned Response) of the rat (Conditioned Stimulus).
Conditioning was generalised to similar objects- Albert was distressed at non-white rabbit and fur coat.