1D

• Definition of distribution?

  The process of getting the right product or service to the consumer in the right place
• Why is distribution important?

  Distribution gives customers choice, for example buying directly from the manufacturer, or through an intermediaries

  Rolex might need to use a distribution channel to compete with other luxury watch brands, that use online retailing

  Retailers attempt to tempt customers using in store offers
• What is a potential counterbalance of distribution being important?

  Distribution is less important than brand reputation as customers look at brand reputation before purchase

  Distribution is less important than price , high price suggest high quality for customers

  Less important than product design - Rolex focus on quality
• judgement for distribution?

  Rolex may need to use distribution channels as other competitors use the distribution channels

  Rolex have a big reputation which will make distribution less important