1D

Cards (4)

  • Definition of distribution?
    The process of getting the right product or service to the consumer in the right place
  • Why is distribution important?
    Distribution gives customers choice, for example buying directly from the manufacturer, or through an intermediaries
    Rolex might need to use a distribution channel to compete with other luxury watch brands, that use online retailing
    Retailers attempt to tempt customers using in store offers
  • What is a potential counterbalance of distribution being important?
    Distribution is less important than brand reputation as customers look at brand reputation before purchase
    Distribution is less important than price , high price suggest high quality for customers
    Less important than product design - Rolex focus on quality
  • judgement for distribution?
    Rolex may need to use distribution channels as other competitors use the distribution channels
    Rolex have a big reputation which will make distribution less important