AT2 SUMMARISED

• Classical Approach


  Planning, organising and controlling, hierarchy organisational structure, focus on productivity and efficiency, autocratic leadership
• Behavioural Approach


  Leading, motivating, communicating, humanistic, employee wellbeing/satisfaction, democratic leading, collaborative teams
• Classical Approach - Advantages

  Clear vision and directives, control over operations = maximise efficiency and labour productivity
• Classical Approach - Advantages

  • McDonald's (case study) - Streamlines operations across franchises because of focus on efficiency and productivity, Costs are reduced, Profits, shares and growth increased
• Classical Approach - Advantages

  Clarity in tasks + goals = greater control over operations → less opportunity for human error = higher quality and productivity = better reputation = growth, profit, sales and shares
• Classical Approach - Advantages


  Discipline + adherence to rules/standards/regulations - Correction/control = ensures upholding of brand reputation and employee standard
• Classical Approach - Advantages

  Well-suited for large organisations where consistency and efficiency are paramount such as McDonald's
• Classical Approach - Disadvantages

  Due to rigid structure, standardised procedure, Innovation is needed to sell products, participate in marketing actions such as innovation to change the menu in order to meet customer preferences
• Classical Approach - Disadvantages

  Lack of Employee Involvement - Low morale and motivation, Limited Creativity - Stifles innovation and adaptation, Potential for Resistance - Can hinder cooperation and collaboration, Overdependence on Leadership - Productivity declines if leaders are unavailable, High Turnover Rates - Due to low morale, leading to decreased productivity, Challenges in Large Organisations - Low morale and stifled innovation, affecting profitability and growth
• Behavioural Approach - Advantages

  Encourages active involvement in decision-making and innovation, Motivation and rewards/incentives enhance commitment, Generate diverse, effective solutions → Innovative teams, Better informed decisions in critical business areas → Improved Decision-Making
• Behavioural Approach - Advantages

  • Tech giants → Apple and Google for supportive, participative environments, Apple - Employees actively involved in new tech development, enhancing motivation and innovation, Google - Collaborative culture promotes creativity and informed decision-making
• Behavioural Approach - Disadvantages

  Time-Consuming - Decision-making involves multiple stakeholders, Potential for Conflict - Differing opinions affect team coordination, Managing Large Teams - Difficult and complex, reducing productivity, Productivity Impact - Challenges in achieving profitability, growth, and market share, Adaptability - Maintaining flexibility can be difficult amid complexities, Efficiency Issues - Increased engagement and innovation come with management challenges
• Behavioural Approach - Disadvantages

  Apple - Affects team coordination and difficulty in managing large teams, this can be detrimental to productivity and development of tech
• Both classical and behavioural approaches are essential for business success
• Effectiveness of each approach depends on the situation
• Both classical and behavioural approaches are crucial in the modern workplace
• Marketing Mix


  Product, price, promotion, and place
• The marketing mix is a crucial framework essential for developing effective marketing strategies
• The marketing mix is a responsive framework that adapts to changing market and customer preferences
• Product


  • Quality, design, packaging, branding, and features, Market Research - Meets diverse customer needs, Product Range - Classic items, breakfast, salads, and Happy Meals, Attractive packaging and toys for kids, Standardised Packaging - Maintains brand identity, uses recyclable materials, Convenience, Includes iconic golden arches and strong reputation → Brand Recognition, Quality Standards - Ensures diverse, high-quality products, Target Market - Appeals to various age groups with specific products, Brand Identity - Consistent and recognisable across locations, Sustainability - Uses recyclable packaging
• Price


  • Cost, competition, and customer perceptions, Competition-Based - Monitors competitors like Burger King and KFC, Price Penetration - Charges low prices to stay affordable and competitive, Local Adaptation - Adjusts to local market conditions and demand, Promotional Pricing - Offers value menus (e.g., loose change menu) and meal deals, Customer Appeal - Targets price-conscious customers with strategic pricing
• Promotion


  • Advertising, sales, public relations, and personal selling, McDonald's Investment - Millions annually on advertising and marketing campaigns, Global Reach - TV commercials, partnerships, billboards, and sponsorships worldwide, Promotional Tactics: Loose Change Menu - Advertised in high-traffic areas with bold banners, Limited Time Menus - Creates urgency and attracts customers, Loyalty Programs - MyMaccas app offers exclusive deals for loyal customers, Social Media - Engages customers and enhances brand awareness, Customer Engagement - Drives sales and ensures a loyal customer base through attractive and extensive advertising
• Place


  • Availability and distribution of products/services, McDonald's Global Presence - Locations in over 100 countries worldwide, Accessibility - Ensures extreme convenience for customers, Dine-In - Traditional dining option, Drive-In - For customers on the go, Delivery - Reaches customers who can't visit stores, Strategic Placement - Stores in shopping malls, city centres, and high-traffic areas to meet customer needs and enhance convenience
• The marketing mix is essential in reaching business goals and objectives
• The marketing mix appeals to a vast target market for McDonald's
• The marketing mix plays a fundamental role in McDonald's reaching its business goals and objectives