Brochure

• It is an informative paper document for advertising, which can be folded into a template, pamphlet or leaflet. 


  Brochure
• it is a promotional documents, primarily used to introduce a company, organization, products or services and inform potential customers or members of the public of the benefits

  Brochure
• They are usually distributed inside newspapers, handed out personally or placed in brochure racks in high traffic locations.

  Brochure
• What is the 5 Alternative Uses of Brochure

  1. Brochures as Restaurant Menus/Recipes
  2. Brochures as Invitations
  3. Brochures as Presentation Package
  4. Brochures as a Resume
  5. Brochures as Maps
• 5 Key Brochure Design Elements

  1. Command attention with the cover
  2. Attract attention with compelling text
  3. Set the tone with color
  4. Choose the right font and font size
  5. Choose an appropriate fold
• Create a cover that catches the eye of a potential customer or client. Such a cover has an uncluttered design and typically consists of three elements:

  a.an image that stands out

  b. the company’s logo

  c. a phrase that captivates the reader to learn more.

  Command attention with the cover
• The cover design might cause people to pause, but the

  phrase on the cover is the invitation to pick up the brochure

  and read it.

  Attract attention with compelling text
• These are a couple of ways to arouse the

  reader’s curiosity to look further. One technique is to ask a

  question on the front and answer it within. The other

  technique is to start a phrase on the cover and continue it

  inside the brochure.

  Attract attention with compelling text
• color is a great way to set the mood of your message. If your business or service is fun and unusual, bright colors will help to enhance this perception.

  Set the tone with color
• Neutral hues are better suited for a more serious business message.

  Set the tone with color
• Selecting the right font is another way to set the mood of your message. 


  Choose the right font and font size
• Comic sans, for example, is not an appropriate font

  for a brochure about a surgical center. Also, make sure that the font is easy to read. Use different sizes to highlight the

  importance of the information.

  Choose the right font and font size
•  The most important information

  should be in the largest size with subheadings in a smaller font.

  Different sizes also help to provide visual interest.

  Choose the right font and font size
• Two common types of brochure folds:

  • Z-Fold
  • Trifold
• used when a lot of information is presented.

  Z-fold
• Only one panel at a time is displayed, and this presentation

  helps with keeping the reader from being bombarded with too

  much information

  Z-fold
• it is appropriate for brochures with less

  information and a large central image

  Trifold