The scientific study of how an individual's thoughts, feelings and behaviors are influenced by other people
FourKeyAspectsofSocialPsychology
Influenced by other people
Thoughts, feelings and behavior
Individual's perspective
Scientific Study
Influencedbyotherpeople
As long as someone is being affected in any way by other people, including their imagined presence, the situation is relevant to social psychology
Thoughts, feelingsandbehavior
Thoughts (cognition)
Feelings (affect)
Behavior
Individual'sperspective
Take the perspective of individuals in a social setting, rather than focusing only on objective features of the situation
Scientific Study
Rely on direct tests of their ideas; Scientific evidence is necessary before a proposal will be taken seriously
Our lives are connected by a thousand invisible threads
Social Psychology aims
How much of our social world is just in our heads?
Would you be cruel if ordered?
To help, or to help oneself?
Other People Affects us by
The Power of Situation
The Power of the Person
The Importance of Cognition
The Applicability of Social Psychological Principles
ThePowerofSituation
We are creatures of our culture and contexts. Evil situations sometimes overwhelm good intentions, inducing people to follow falsehoods or comply with cruelty
ThePowerofthePerson
We are also creators of our social worlds. If a group is evil, its members contribute to (or resist) its being so. Facing the same situation, different people may react differently
TheImportanceofCognition
People react differently partly because they think differently. Social reality is something we construct subjectively; our beliefs about ourselves also matter
TheApplicabilityofSocialPsychologicalPrinciples
Applying their concepts and methods to current social concerns, such as emotional well-being, health, courtroom decision making quest for peace etc.
Plato, the father of Western Philosophy, believed people experience the world in 3 distinct ways: thoughts, emotions, and action
Plato warned that "even the wisest individuals when assembled into a crowd might be transformed into an irrational mob"
Aristotle
The connection with others forms an essential part of who we are. This idea has been consistent and has shown that our social relationships are an important component of how we define ourselves. He also introduced the idea of a Social Contract
The field of Psychology separated from Philosophy and became a discipline in the middle of the 19thcentury
Norman Triplett
Conducted the first empirical study that could be classified as social psychology in nature, on the topic of bicycle racing, which became known as "Social Facilitation"
William McDougall & Edward Ross
Published the first two textbooks in Social Psychology, and are considered pioneers of the field
The view on Behaviorism strengthened in the early decades of the 20th century
The Great Depression in the United States and World War II in the 1930s and 1940s had a significant impact on the development of Social Psychology
Kurt Lewin
Considered the "Father of Modern Social Psychology" for his research on group dynamics
Social Psychology flourished as a field of study in the 1950s and 1960s, and reached scientific maturity in the 1970s
From the 1970s to the present, there has been growing recognition of gender, racial bias, and cultural influences in social psychology
4 Different Perspectives of Social Psychology
Socio-Cultural Perspective
Evolutionary Perspective
Social Learning Perspective
SocialCognitive Perspective
Socio-CulturalPerspective
Social behaviors reside in the social group that we find ourselves going along "social currents". This includes phenomena like crazes, social norms, and culture
EvolutionaryPerspective
Human social behaviors are rooted in physical and psychological predispositions that helped our ancestors survive and reproduce, such as natural selection
Social Learning Perspective
Social behavior is driven by each individual's past learning experiences with reward and punishment
Social Cognitive Perspective
Social Behavior is driven by each person's subjective interpretations of events in the social world. It emphasizes the role of problem solving, decision making, and understanding how social influence shapes individual behavior and attitude
Kurt Lewin believed a person's interpretation of a situation is related to his goal at that time, and emphasized the interaction between inner experience and the outside world
The Scientific Method
Question
Hypothesis
Procedure
Experiment
Data Analysis
Conclusion
Abstract
Present
Laboratory Research
Use of complex experimental designs with multiple independent and/or dependent variables
Mundane Realism
The degree to which an experiment is superficially similar to everyday Situation
Experimental Realism
The degree to which an experiment absorbs and involves its participants
FieldExperiment/ FieldResearch
Research conducted outside of the Laboratory and in a real world situation, where participants must not know they are participating so they act more naturally
Researchers must provide informed consent, be truthful (using deception only if essential), protect participants from harm, ensure confidentiality, and debrief participants after experiments
The Independent Variable is not manipulated by researchers; it occurs naturally.
Strengths of Quasi-Experimental Method
Low chance of demand characteristics and bias
High ecological validity
Useful situations where it would be unethical.
Weaknesses of Quasi-Experimental Method
The experiment has no control over any variables
Difficult to replicate & check
Very time consuming
CorrelationalMethod
Two or more variables are associated or related to each other<|>Variables are measure after which a correlational analysis is conducted to determine the relationship.