KEYWORDS

• Branding: image that businesses create for a product or for the company themselves
• Promotion: how businesses build awareness of a product through methods such as direct selling and online advertising.
• Sponsorship: when a business supports another business in exchange for cross-promotion.
• Loyalty: brand Loyalty occurs when customers decide to stay with a business and make repeat purchases.
• Added value: business turns the sum of raw materials until a product that is worth more.

  selling price of product - total cost to create product.