one-sided unreciprocated relationships typically with a celebrity
how can they be measured ?
McCutcheon devised questionnaire called the celebrity attitude scale
all questions consist of a statement with a five point agreement scale
Maltby used this in his study and identified three levels of parasocial relationship which increase in severity
entertainment social level?
first stage and least severe
celebrities viewed as source of entertainment and fuel for social interaction such as a group of friends discussing stroylines and actors of a show they watch
intense personal?
second and intermediate level
reflects greater personal involvement with the celebrity for example having frequent, obsessive and intense thoughts about their celebrity
borderline pathological
Third stage and most severe
features uncontrollable fantasies and extreme behaviour
