MGT T2

• Industry analysis


  The process of examining and evaluating the dynamics, trends, and competitive forces within a specific industry or market sector
• Data Collection and Research

  1. Primary Research: Gathering data directly from industry sources, stakeholders, and potential customers through methods like surveys, interviews, focus groups, and observations.

  2. Secondary Research: Analyzing existing literature, reports, and publications related to the industry.
• Identifying Relevant Industry Metrics

  1. Market Size: Determining the market's size in terms of revenue, units sold, or customer base.

  2. Market Growth Rate: Assessing historical and projected growth rates to identify trends and opportunities.

  3. Market Share Analysis: Analyzing market share among industry players to gauge competitive positions.

  4. Market Segmentation: Segmenting the market based on demographics, geography, behavior, or other criteria to gain deeper insights.
• Gathering Competitive Intelligence


  1. Competitor Identification: Creating a comprehensive list of primary and potential competitors.

  2. SWOT Analysis: Conducting a thorough analysis of competitors' strengths, weaknesses, opportunities, and threats.

  3. Market Share Analysis: Determining the market share held by each competitor and how it has evolved over time.

  4. Product and Pricing Analysis: Evaluating competitors' product offerings and pricing strategies.

  5. Marketing and Branding Strategies: Examining the marketing and branding tactics employed by competitors.
• Industry analysis serves as a vital tool for businesses and decision-makers to gain a deep understanding of the environment in which they operate.