Kalev Leetaru: '“Well in 2011, I published a paper called Culturomics 2.0 that showed that by data mining 100 million news articles and focusing not on the physical things there, but on the latent dimensions, things like the emotional undercurrents of that content, what locations were being talked about and in what context and how, it turns out that we were able to forecast the Arab Spring and give ourselves Bin Laden's location to within 200km of where he was actually found."'