6. Using tools to gather, analyze, and interpret data
7. Proposing explanations
8. Communicating the results
Questionnaire Design
One of the most critical stages in survey research process<|>A questionnaire is only as good as the questions it asks<|>Composing a good questionnaire appears easy, but it is usually the result of long, painstaking work<|>The questions must meet the basic criteria of relevance and accuracy
Types of Questions
Quantitative
Qualitative
Open-ended Response Questions (Ask respondents to answer in their own words)
Data Analysis
An important step in answering your research question(s)<|>Analyzing data from a well-designed study helps the researcher answer questions<|>Keeping well-organized data during the collection process will help make the analysis step that much easier<|>With this data, you draw conclusions that further the research and contribute to future studies
Good data analysis skills
Enable you to apply the right data to the right problems or projects, thus turning information into knowledge, recommendations & strategies
Gathering & collecting data is important, but if you don't have the skills to readdata, the data is ultimately useless
Turning data into meaningfulinformation
Lack of data isn't always a problem in organizations, it's the opposite: there's often too much information available to make a clear decision<|>You need to know it is the right data for answering your question<|>You need to draw accurate conclusions from that data<|>You need data that informs your decision-making process
Steps in Data Analysis
1. Organize the Data
2. Run the chosenStatistical Tests (choose the one that is appropriate to your research: Excel, SPSS, etc)
3. Analyze the Data (turn your data into suitable results based on ROs/RQs & Hypotheses)
Common Data Analysis Tools
Excel
SPSS
PowerBI
Basic Data Analysis Types and Applications
To describe (Descriptive Statistics): Frequencies, Percentages, Mean score (Average), Standard Deviation (SD) - Dispersion
To test relationships: Scatter plot, Correlation Analysis, Regression Analysis
To do comparison (Comparative Analysis): Comparative analysis based on mean scores/frequencies/percentages/Crosstab, Two-Sample T-test (compare 2 groups/variables), Analysis of Variance ANOVA (Compare more than 2 groups/variables)
To evaluate trend (Trend Analysis): Trend analysis based trend in mean scores/frequencies/percentages/Scatter Plot
Conclusions must always be backed up by data
If the data support the hypothesis, then the hypothesis is considered supported
If the data do not support the hypothesis, then the hypothesis is considered as negated or NOT supported
If a hypothesis is not supported, it is not a bad result! Scientists learn something from both supported or negated hypotheses
This gives scientists an opportunity to re-look at the initial observation in a new way
They may start over with a new hypothesis and conduct a new experiment or data collection
Doing so is simply the process of scientific learning
Communication
Every research yields new findings and conclusions<|>By documenting both the successes and failures of scientific inquiry in journals, speeches, or other public documents, scientists are contributing information that will serve as a basis for future research<|>Communication is a very important component of scientific progress!
Steps in Writing it Right
1. Identifying important factors (Focus the findings on the important variables and topics)
2. Organize data outputs (Arrange ideas in a logical order and in order of relevance or importance)
3. Wordings (Keep the language as simple as the subject permits, Always help readers understand the information in the tables and charts by discussing it in the text)
4. Information (Include the data sources used and any shortcomings in the data that may have affected the analysis, the analytical methods and tools used, the quality of the results)
Graphic Aids
Pictures or diagrams used to clarify complex points or emphasize a message, Should always be interpreted in the text
Tables
Most useful for presenting numerical information, especially when several pieces of information have been gathered about each item discussed
Charts
Translate numerical information into visual form so that relationships may be easily grasped
Pie Charts
Show the composition of some total quantity at a particular time, Each angle, or "slice," is proportional to its percentage of the whole
Hypothesis
A formal statement that presents the expected relationship between an independent and dependent variable
Hypothesis
A tentative prediction about the nature of the relationship between two or more variables
Hypothesis
It is a clear statement of what is intended to be investigated
It should be specified before research is conducted and openly stated in reporting the results
It allows to identify the research objectives, key abstract concepts involved, and its relationship to the problem statement and literature review
Hypotheses are not moral or ethical questions
Hypotheses are neither too specific nor too general
Hypotheses are a prediction of consequences
Hypotheses are considered valuable even if proven false
Null Hypothesis (H0 or HN)
A theory that has been put forward, either because it is believed to be true or because it is to be used as a basis for argument, but has not been proved
Alternative Hypothesis (H1 or HA)
A statement of what a hypothesis test is set up to establish
Null Hypothesis
In a market test of a new product packaging, the null hypothesis might be that the new packaging is no better, on average, than the current packaging. H0: there is no difference between the two packages on average.
Alternative Hypothesis
The alternative hypothesis might be that the new packaging has a different effect, on average, compared to that of the current packaging. H1: the two packages have different effects, on average.
The new packaging is better, on average, than the current packaging. H1: the new packaging is better than the current packaging, on average.
Qualitative Research Approach
Use of Research Questions instead of objectives or hypothesis
Use of words like 'what' or 'how' to specify whether the study discovers, seeks to understand, explores or describes the experiences
Use of non-directional wording in the questions to describe rather than relate variables or compare groups
The questions are under continual review and reformulation, will evolve and change during the study
The questions are usually open-ended, without reference to the literature or theory
Use of a single focus
Quantitative Research Approach
Use of research questions and objectives is more frequent in survey projects
Use of hypotheses is more frequent in experiments
Hypotheses represent relationship between variables
Research methods include post-positivism, constructionism, quantitative/qualitative, experimental research, correlational research, descriptive research, qualitative study, phenomenological research, ethnographic research, and action research
Case study design often involves a description of an individual case's condition or response to an intervention, and can focus on a group, institution, school, community, family, etc.
Case series involves observations of several similar cases reported
The choice of research method depends on the research objectives, such as determining the number of teachers planning to retire, the effectiveness of teaching methods, or describing the early years of residential schools