Elements that make up a trend

Cards (6)

  • According to Henrik Vejlgaard, the author of Anatomy of a Trend: "There is nothing mysterious about it and it never just happens out of the blue; though it may sometimes appear to be so. That it is a social process means it's created by human beings. A trend becomes a trend through a constant cycle of innovation and emulation. It's the way people embrace one another and interact with one another. People are obsessed with trends because joining a trend means your part of a group; you are in, you belong.
    1. Duration of Time - The lifespan of products or ideas that become trends do not disappear quickly. Trends have long staying power and enjoy a long period of time.
  • b. Acceptability - Trends are popularly accepted by many industries and people.
  • c. Cultural Basis - A trend is rooted on the people's cultural traditions, beliefs, and values. A trend persists and continues because people have seen it as part of a society's culture.
  • d. Transitory Increase or Decrease - A trend shows a transitory increase or decrease of a particular idea, event or phenomenon.
  • e. Driver, Enabler, Blocker Agents in trend.