CHAPTER 6

• MICE (Meetings, Incentives, Conferencing & Exhibition)


  A type of tourism in which large groups, usually planned well in advance, are brought together. It is business tourism at its finest, aimed at bringing together top professionals from every sector in an enhanced, tailormade hospitality setting.
• Meetings


  1. Typically held in hotel conference rooms or at convention centers

  2. Single day events that bring together a group of professionals to address a key challenge or set goals for the organization
• Incentives


  Travel rewards a company may provide in return for excellent professional performance from individual employees, groups or partners<|>A few days in a resort, hotel or popular hospitality venue at your company's expense does wonders for employee loyalty
• Conferences

  1. Take meetings to the next level and are designed for a large corporate group to share knowledge across several days

  2. Often include only key members of the organization, but also guest speakers and the general public
• Exhibitions


  Essentially trade shows where an organization promotes its key products and services to the public<|>Focused on events that drum up business and help employees to network and build lasting professional relationships
• MICE: Required Skills

  • Innovation
  • Technical Skills
  • Organizational Skills
  • Creativity
  • Teamwork
  • Problem Solving