LU 2 - UI UX

• User research


  Systematically studying users to gain valuable insights that guide the design process
• User research


  • Aims to comprehend users' requirements, perspectives, challenges, and actions
• User research


  Essential for understanding user behaviors, needs, and motivations
• User research


  Provides valuable insights to inform design decisions and improve the overall user experience
• Empathy


  Fundamental in understanding users' perspectives and experiences
• Empathy


  Allows us to design products and services that truly resonate with users' needs and desires
• User personas


  Represent typical users and their goals, behaviors, and pain points
• Ethnographic research


  Observes and understands user behaviors in their natural environment
• Ethnographic research


  Provides deep insights into user interactions and experiences
• User journey mapping


  Visualizes the user's interactions with a product or service over time
• User journey mapping


  Helps identify pain points and opportunities for improvement throughout the user's experience
• Usability testing


  Observes users as they interact with a product to identify usability issues
• Usability testing


  Provides valuable feedback for refining and optimizing the user experience
• Accessibility and inclusive design


  Ensure products and services can be used by people of all abilities
• Emotional design


  Creates products that evoke positive emotions and connect with users on a deeper level
• Emotional design


  Considers the emotional impact of design elements on the user experience
• Iterative design process


  Continuously refines and improves the user experience based on user feedback and testing
• Measuring user experience


  Utilizes metrics such as user satisfaction, task success rates, and user engagement
• Measuring user experience


  Provides valuable insights for ongoing improvement
• Designing for mobile and web experiences


  Requires understanding user behaviors across different platforms
• Designing for mobile and web experiences

  Involves optimizing interactions for various screen sizes and input methods
• Personalization and customization


  Allows for tailored interactions based on user preferences and behaviors
• Personalization and customization


  Enhances user satisfaction and engagement with the product or service
• Ethical considerations in user research

  Involves obtaining informed consent and protecting user data throughout the research process
• Best practices for enhancing user understanding


  Implementing user-centered design principles and incorporating user understanding throughout the development process
• Best practices for enhancing user understanding


  Fosters a culture of empathy and innovation
• Enhancing user experience through comprehensive user understanding and research is essential for creating impactful interactions
• Empathy, research, and iterative refinement are key to delivering exceptional user experiences
• Responsive Design


  A design approach that involves creating designs that adapt to different screen sizes, devices, and orientations.
• User Research


  The process of gathering information about users' needs, behaviors, and motivations to inform design decisions.
• Usability Testing


  A method of testing a product or service to identify usability issues and gather feedback from users.
• Wireframing


  A design process that involves creating low-fidelity sketches of a website or app's structure and layout.
• Interaction Design


  The process of creating interactive products that are user-centered and intuitive.
• User Persona


  A fictional character that represents a hypothetical segment of a target audience. Used to empathize with users and inform design decisions.
• Persona Stages


  Fictional, Initial, Advanced, Mature. Refining a persona from stages 1-4.
• Persona Characteristics


  Name, Age, Occupation, Goals, Pain Points, Behavior Patterns, Background.
• User Goals


  Understanding the reasons why users interact with your product or service, driven by specific, measurable, achievable, relevant, and time-bound objectives.
• User Goal Types


  Primary, Secondary. Primary goals are main reasons, secondary goals are related and add context.
• User Goal Hierarchy


  A visual representation of user goals, showing how they relate to each other, from primary to tertiary goals.
• User Goal Hierarchy Creation


  A step-by-step process to create a user goal hierarchy, involving user research, job stories, goal mapping, and iteration.