1ST ACHIEVEMENT TEST REVIEWER (1ST SEM)

• Educational Media and Informative Media - Functions of Media
• Enables people to interpret and make informed judgements as users of information and media.
• Media Literacy- Emphasizes the ability to understand media functions, evaluate how they are performed and use them for self-expression
• Information Literacy- Emphasizes the importance of access to information and the evaluation and ethical use use of such information.
• Media Information Literacy- Empowers citizens to understand the functions of media and other information providers, to evaluate their content and make informed criticism as user and producers.
• Giving and gathering information knowing best most of false and accurate information in different kinds of Media.
• A country with citizens that is media and information literate will gain more advantage.
• Article 19 of UDHR- The right to freedom of opinion and expression
• MIL - Gives us freedom to express ourselves
• Media Literate person learn, to raise the right questions about what you are watching, reading, or listening to
• Information Literate Person must be able to recognize when information is needed & have the ability to locate, evaluate and use effectively.
• EVOLUTION OF MEDIA : - prehistoric-age , - Industrial Age, -Electronic Age, - New Age
• Print Media- Refers to the traditional platform of communication that are tangible and undergone printing.
• Broadcast Media- Are communication platforms described through its capability of distributing audio and video content to array of audiences
• Internet Media- It is publishing of work and sharing information through online websites and digital platforms
• Media Convergence- The process of combining different media platforms into one.
• Advantages of Media Convergence:

  • The Instant availability of news and moment-based content
  • Content creators can specifically target the best audience or group they Aiming
  • Audience can become the creator themselves
  • Broadended the limitations of Traditional media by blending with new media
  • Cost of digital marketing has also become economical thus making this process beneficial and affordable.
• Literacy


  The ability to identify, understand, interpret, create, communicate, and compute using printed and written materials associated with varying contents
• Media


  Physical objects used to communicate messages such as radio, television, and computers
• Media Literacy


  The ability to access, analyze, evaluate, and create media in various forms<|>It aims to empower citizens by providing them with the competencies (knowledge & skills) necessary to engage in traditional media and new technologies
• Information


  Broad term that covers processed data, knowledge derived from study, experiences, instructions, or signals & symbols
• Information Literacy


  The ability to recognize when information is needed, to locate, evaluate, and effectively communicate information in various formats
• Technology and Literacy


  The ability of an individual (working, independent, or with others) to responsibly, appropriately, and effectively use technological tools<|>By using technological tools, an individual can access, manage, integrate evaluate, create, and communicate information<|>The essential skills, and competencies that allow individuals to engage with media and other information providers effectively<|>Develop critical thinking and lifelong learning skills to socialize and become active citizens
• Evolution of Traditional to New Media

  1. Pre-Historic Age

  2. Industrial Age

  3. Electronic Age

  4. New (Digital) Age
• Pre-Historic Age


  • Involved cave writing, people discovered fire, developed paper from plants, and forged equipment
• Industrial Age


  • People used the power of steam and developed machine tools
  • Books, Typewriter, and the printing press are now present
• Electronic Age


  • People harnessed the power of electricity that led to electrical telegraphy, electrical circuits, and the early large computers (through vacuum tubes, transistors, and integrated circuits)
  • Long-distance communication also became possible
• New (Digital) Age


  • People advanced the use of microelectronics in the invention of personal computers, mobile devices, and wearable technology
  • The internet paved the way for faster communication and the creation of social networks
  • Voice, image, sound, and data are digitized
• Types of Media

  • Print media
  • Broadcasting media
  • Internet media
• Print media


  This type of news media used to be the only way of delivering information to the public<|>For the generations of the 80s and 90s, print media was the only media of entertainment<|>People relied on newspapers and magazines to learn everything, from recipes and entertainment news to important information about the country or the world<|>Newspapers, magazines, books, banners, billboards, brochures, flyers, etc.
• Broadcasting media


  It is the most expedient means to transmit information immediately to the widest possible audience although the internet currently challenges television as the primary source of news<|>Television, radio, movies
• Internet media


  Nowadays, we are relying on the internet to get the news a lot more often than the traditional news sources<|>Websites provide information in the form of video, text, and audio<|>We can even choose the way we want to receive the news<|>Social networks or website, online forum, podcast
• Media Convergence


  The co-existence of traditional and new media<|>The co-existence of print media, broadcast media (radio and television), the Internet, mobile phones, as well as others, allowing media content to flow across various platforms<|>The ability to transform different kinds of media into digital code, which is then accessible by a range of devices (ex. from the personal computer to the mobile phone), thus creating a digital communication environment<|>Example: magazines, radio programs, TV shows, and movies, now are available in the Internet through laptops, iPads, and smartphones
• Information


  Data that have been collected, processed, and interpreted in order to be presented in a useable formA broad term that can cover processed data, knowledge derived from study, experience, instruction, signals, or symbols
• Information Literacy


  A set of individual competencies needed to identify, evaluate, and use information in the most ethical, efficient, and effective way across all domains, occupations, and professions<|>It refers to the ability to recognize when information is needed and to locate, evaluate, effectively use, and communicate information in its various forms
• Stages/Elements of Information Literacy

  • Information needs
  • Sources of information
  • Access the information
  • Evaluate information
  • Organize information
  • Communicate information
• The advantage of using all types of media is that it makes our life easier on getting information.