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• Customer relationship management (CRM)


  Focuses on understanding customers as individuals instead of as part of a group. Marketers make their communications more customer-specific.

  
• CRM


  A company-wide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on precisely defined customer groups. Organizes the company around customer segments, establishes and tracks customer interactions, fosters customer-satisfying behaviors, and links all processes from customers through suppliers.
• The Customer Relationship Management Cycle

  Continuous and circular with no predefined starting or end point
• Social media has changed the way that marketers can communicate with their brands from mass messages to intimate conversations. For most people, social media is meant to be a social experience, not a marketing experience.
• Social media


  Any tool or service that uses the Internet to facilitate conversations
• Social media tools


  • Listed in the image
• Social media and mobile technology


  • Consumers can access popular websites from various platforms like smartphones, netbooks, and iPads
  • Smartphone technology has opened the door to modern mobile advertising as a viable marketing strategy
• Applications and widgets


  • Dozens of new and unique apps that harness mobile technology are added to mobile marketplaces every day
  • QR codes are small, square bar codes that smartphones photograph and read to take the user to a product's website
  • Web widgets are software applications that run entirely within existing online platforms
• The six models of social control

  • Listed in the image
• Corporate social responsibility (CSR)


  Described in the image