Unit 12

• distribution channel


  all companies involved in moving goods or services from producers to consumers
• market segmentation


  dividing a market into distinct groups of buyers who have different buying habits
• product differentiation


  making a product different from similar products by other sellers
• market opportunities


  possibility to fill unsatisfied needs
• market stimming


  setting a high price for a new product to make maximum revenue
• sales representative


  someone who contacts existing and potential customers and tries to persuade them to buy goods
• product features


  characteristics of a product
• price elasticity


  the extent to which supply or demand react responds to price change
• market penetration


  setting low price to sell a large volume and increase market share