Cost-cutting in competitive markets may happen in areas that are not in society's interests, such as health and safety, product safety, environmental standards, and wages
The dynamics of competitive markets, with a lot of entry and exit, can lead to unemployment and living standards problems as new firms displace existing ones
Competitive markets can still have dynamic efficiency, as firms may reinvest even a small amount of profit, and reinvestment may be part of the competition
In necessity markets, static efficiency (lower prices, higher quantity) is more desirable, while in some markets, consumers may be willing to pay a slightly higher price for differentiation, variety, and innovation (dynamic efficiency)