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Economics A Level
Micro - Paper 1
Oligopoly - Kinked Demand Curve
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Created by
Toby Landes (GRK7)
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Cards (24)
Oligopoly
Few
firms dominate the market
High
concentration ratio (no more than 7 firms with 70%
market
share)
Firms have
differentiated
/unique goods
High barriers to entry and exit
Interdependence
- firms make decisions based on actions/reactions of rivals
Price rigidity
Non-price competition (branding, advertising, quality)
Profit maximization may not be the sole objective
Oligopoly
examples
Global
soft
drink industry (Coca-Cola,
Pepsi
)
Global car industry
OPEC
(Petroleum Exporting Countries)
UK
supermarket
industry
UK
energy
industry
UK supermarket
fuel
providers
UK bus market
UK
airline market
Using the
Kinked
Demand Curve model to understand oligopoly
1. Differing price
elasticities
of demand above and below the current market price (p1)
2. Firms don't want to raise price (lose market share as rivals won't follow)
3. Firms don't want to
lower
price (price war, total revenue decreases)
4.
Vertical
gap in the Marginal Revenue curve - as long as costs change within this gap, firms can maintain price at p1 while profit maximizing
What does the term
"oligos"
mean in Greek?
"Oligos" means
"few"
in Greek.
What is the definition of an
oligopoly
?
An oligopoly is a
market structure
characterized by a
small number
of large firms that dominate the industry.
Why is
interdependence
a characteristic of
oligopolies
?
Firms' decisions
significantly affect each other in an oligopoly.
What does it mean when we say there are high
barriers to entry
in an
oligopoly
?
It means that it is difficult for new firms to enter the market.
What types of products can oligopolistic firms produce?
Oligopolistic
firms can produce
homogeneous
or
differentiated
products.
What is
non-price competition
in the context of
oligopolies
?
Non-price competition refers to firms competing on factors other than price, such as
quality
or marketing.
What is the potential for
collusion
in
oligopolies
?
Firms
in an oligopoly might cooperate to maximize joint profits.
What is a
pure oligopoly
?
A pure oligopoly is when firms produce
identical
or
homogeneous
products.
What is a
differentiated oligopoly
?
A differentiated oligopoly is when firms produce slightly different
products
.
What is a
collusive oligopoly
?
A collusive oligopoly is when firms cooperate to
maximize
joint profits.
What is a
non-collusive
oligopoly
?
A non-collusive oligopoly is when firms compete
independently
.
What is
price leadership
in an
oligopoly
?
Price leadership is when one
firm
sets prices and others follow.
What is the
kinked demand curve
in oligopoly behavior?
The kinked demand curve explains why
oligopolists
resist changing prices due to the risk of price wars.
What is an example of a
cartel
in an oligopoly?
OPEC
is an example of a cartel where firms agree to limit production to maintain high prices.
What is
non-price competition
in
oligopolistic
markets?
Non-price competition involves competing on advertising,
quality
, or service rather than lowering prices.
What are some real-world examples of
oligopolies
?
Examples include
telecommunications
, soft drinks, commercial aircraft manufacturing,
video game consoles
,
social media platforms
, and supermarkets.
Which industry in the
UK
is an example of an
oligopoly
?
The supermarket industry in the UK, dominated by
Tesco
,
Sainsbury's
,
Asda
, and
Morrisons
, is an example of an oligopoly.
Why is the
supermarket
industry in the
UK
considered an
oligopoly
?
It is considered an oligopoly because a few large chains dominate the market.
What is a characteristic of
oligopolies
regarding
market concentration
?
Oligopolies have high market concentration, meaning a few firms control a large portion of the
market share
.
Which market is an example of an
oligopoly
?
The smartphone market, dominated by firms like
Apple
,
Samsung
, and
Huawei
, is an example of an oligopoly.
What are the key points that define an
oligopoly
?
Few large firms control a significant market share, high barriers to entry for new competitors, and firms are
interdependent
.