7.3

• heuristics are mental shortcutes we use to make more efficient decisions
• availability heuristic is a mental shortcut in which we use the information that we first thinkof to make a judgement
• representative heuristic is a mental shortuct in decision making where we estimate the likelihood of something occurring or being true based on its similarity to out existing understandings and expectations
• effect heuristic is an approach that is used when decision making is influenced by an indivudlas current emotional state/mood