psychological motives

• -          affection


  -    it is the nature of man to be attracted towards objects which he considers to be pleasant and moves away from situations which are considered to bring unpleasant stimulations

  -    this also mandates that man seeks for relationships where there is warmth, acceptance, and affection
• -          security and safety

  -    it is responsible in the stabilization of the person’s physical and social life

  -    it greatly influences the level of happiness of an individual through the different people and things that bring him conditions of security

  -    this feeling involves to being able to hold on one’s possession like money, relationships, career, and status
• -          affiliation


  -    there is always an interest in establishing and maintaining certain relationships with other people whether from his own race of origin or with the others

  -    this is the desire of man to be part of certain group or to be in the presence of their friends for a long period of time
• -          status


  -    most individuals have the motive to achieve more compared to their fellowmen

  -    still the individual will have the particular status needs depending on how he perceives himself in the society that he belongs to
• -          dependency


  -    this is the need of having someone to depend on

  -    these could be someone that you could turn to during tight situations, to have someone helping you out, or to be loved and accepted

  -    this is one of the reasons why humans want to be affiliated to certain groups or organizations
• -          social approval


  -    when a person goes on to buy say clothes from department store, he would always try to seek the opinion of someone if the shirt looks good on him

  ›           this is the person’s need for social approval

  -    it would make the person feel more comfortable if there is recognition of approval from his environment

  ›           this is his way of being able to conform to the norms of the society

  -    people would then be motivated to try to please the people around them in order to overcome the fear of punishment if the standards are not met