environmental factors - primary group:
- an intimate face to face association and cooperation
- family, playmates, and neighborhood friends
- child learns largely in two ways;
› he realized he is either rewarded or punished by his family, depending upon whether he complies or not to their wishes
› he imitates the people around him particularly if their behavior seems to gain the approval of others
- our religious, moral, and political beliefs and ideas are for the most part those of our parents