Areas for improvement

• Regularly evaluate the price of every product
• Operate from a plan based on its vision to avoid deviation
• Make sure money comes in quickly
• Keep business expenses to a minimum
• Set goals with reasonable milestones and timelines
• Evaluate the benefit of increased sales against the cost of marketing
• Identify and implement the technology needed to support their operation and growth
• Identify the target customer and what they do for them
• Research and categorise competition noting their strengths and weaknesses
• Differentiate the business against competitors and communicate this in sales and marketing programmes.
• Look after best customers
• Know the needs of customers, ask for customers feedback through surveys and direct interaction with them
• Regular review sessions where they review their structure, vision, delivery methods, etc