Environment and Marketing (ME)

• Wants - Preference
• Needs - Essentials
• Phase I

  SWOT ANALYSIS - Managerial tool used to assess the environment

  S - Strength (build ; enhance)

  W - Weaknesses (residue ; reduce)

  O - Opportunities (exploit ; expand)

  T - Threats (avoid ; thwart)
• PHASE II

  PRODUCTS & SERVICES

  • Introduce the products and services your business has to offer
• PHASE III - Concept Development

  1. How much capital is needed to run the business?

  2. Where should be the business located?

  3. How big is the demand for the product?

  4. Do people need this product and will continue to need it for a long time?

  5. How is the demand met? Who will process the product to meet the needs?

  6. How much of the need is now being met?

  7. Do you have the background and experience needed to run this business?

  8. Will the business be legal and not against any existing or foreseeable government regulation?

  9. Is the business in line with your interest and expertise?
• PHASE IV

  BRANDING

  • An effective brand strategy gives you a major edge in increasingly competitive market.

  A good product can

  1. deliver message clearly

  2. confirm credibility

  3. connect to target prospect

  4. motivate buyers

  5. concretize user loyalty

   
• PHASE V

  PUBLICIZE YOUR BRANDING

  1. Develop a tagline. Write a statement that is meaningful, impressive, and easy to remember to capture the essence of your brand.

  2. Design a logo. Create a logo symbolic of your business and consistent with your tagline and displace it strategically.

  3. Write a brand message. Select a key message to communicate about your brand.

  4. Sustain a brand quality. Deliver a promise of quality through your brand.

  5. Practice consistency. Be reliable and consistent to what your brand means in your business.