Occupation

• Anita Hultgren - 2008

  British & Danish call centres shows stereotypical female 'script' similar to Lakoff's picture of politeness, compromise, model expectations of workers
• Judith Baxter - 2014

  'Double voicing' - women are more aware than men of people they interact with have different agendas - adjust own language to reflect this knowledge

  • used to anticipate response & dilute negativity
  • mitigate (making something negative less severe) by building solidarity

  "You have probably thought of this but..."

  "I am not an expert like the rest of you but..."
• Judith Butler - 1990

  'Gender trouble' - book on gender performativity theory

  argues it is mistake to reinforce binary view of gender - women are group with characteristics and interests

  • perform and play a role
  • act in ways that consolidate impression of being man/woman
  • conforming to social norms