COGNITIVE PERSPECTIVE
Gestalt Theory (Kurt Roffka, Max Wertheimer, Wolfgang Kohler)
“Form,” “Shape,” and “Configuration”
Gestalt Principles:
Law of Proximity. Elements that are closer together will be perceived as belonging together.
Law of Similarity. Elements that look similar will be perceived as part of the same form.
Law of Closure. Fill the gaps of the figure we perceive.
Law of Good Communication. Patterns
Law of Good Pragnanz. Law of Simplicity
Law of Figure/Ground. Pay attention to the foreground first.