Operant conditioning involves learning to repeat a behaviour or not depending on its consequences. Positive reinforcement - this increases the likelihood of a behaviour being repeated because it involves a reward for the behaviour. This can explain why infants cry for comfort, an important behaviour in building attachment. Crying leads to a response from the caregiver e.g., feeding. As long as the caregiver provides the correct response, the reward reinforces the action so the infant repeats it, and cries again.