social learning theory

• Process of social learning theory

  1. modelling

  2. identification

  3. Motor reproduction/imitation

  4. Vicarious reinforcement

  5. Mediational processes
• motor reproduction/Imitation

  Copying the behaviour of a role model
• Vicarious reinforcement

  Learning occurs via observation of the behaviour of others and the rewards or punishments received for the behaviour
• Modelling

  Other people act as models, providing examples of behaviour that can be observed and reproduced
• Identification

  The extent to which individuals relate to the model and want to be associated with them
• Learning and performance are not the same activity
• Mediational processes

  • Attention
  • Retention
  • Motor reproduction
  • Motivation
• Mediational processes

  1. Attention: the extent to which we notice certain behaviours

  2. Retention: how well the behaviour is remembered

  3. Motor reproduction: the ability of the observer to perform the behaviour

  4. Motivation: the will to perform the behaviour, based on whether the behaviour was rewarded or punished
• Bandura study involved half being exposed to an adult interacting physically aggressively with a bobo doll and half being exposed to non-aggressive behaviour
• Participants were taken to a room with toys, one of which was a bobo doll, and observed
• ⅓ of aggressive participants repeated their verbally aggressive responses compared to none of the non-aggressive participants