Gives visual picture of relationship between co-variables + aids interpretation of correlational coefficient
Each piece of data provides point on scattergram
Points plotted but not joined
Pattern indicates type + strength of relationship
More clustered points around a straight line = stronger relationship between co-variables
Clear title needed
Both axes made up of numbers -> no categories
Clustered line from bottom left to top right = positive relationship (direct)
Clustered line from top left to bottom right = negative relationship (indirect)