Types and explanations

• Types and explanations-

  Kelman 1958-

  • Internalisation- genuinely accepts the groups norms, changing publicly and privately.
  • Identification- conforming because you value the group (like its cool) to be a part of it but stops outside of the group.
  • Compliance- only agreeing in public, and not changing in private.
• Types and explanations-

  Deutsch and Gerard (1955) 2-process theory -

  Informational social influence (ISI)-

  • believe it what the majority says due to believing they’re right,
  • following the behaviour of the majority,
  • cognitive process,
  • can lead to internalisation,
  • in new or crisis situations.
• types and explanations-

  Deutsch and Gerard (1955) 2-process theory-

  Normative social influence (NSI)-

  • conforming to fit in with the group to not appear foolish,
  • emotional process,
  • temporary change,
  • occur when feeling concerned about rejection.
• Types and explanations- Deutsch and Gerard 1955-

  CPS- NSI – Asch (1951) some conformed due to being self-conscious, when writing answers conformity fell to 12.5%.

  CPS- ISI- Lucas et al (2006) conformed more when the task was difficult.

  CPW- Hard to separate NSI and ISI, since they’re often used together in real world situations.

  W- McGhee and Teevan (1967) students who wanted to be relatable (nAffiliators) were more likely to conform – NSI underlies conformity.