factors affecting diffusion across a plasma membrane:
concentration gradient - the greater the gradient the greater the diffusion
particle size / charge - due to a membranes hydrophobic core and tightly packed bilayer
temperature - the higher the temperature the more kinetic energy particles have the faster they diffuse
surface area - the greater the membrane area the more diffusion can occur
distance - the greater the diffusion distance the slower the rate of diffusion
presence of carrier / channel protein - facilitated diffusion