2) The relationship between social responsibility and tbl

• The relationship between social social responsibility and the triple bottom line (TBL)

  People/ Social

  • Business/ organisation should not harm or exploit people, their employees, customers, or the community.
  • Businesses should contribute to the well-being of all their stakeholders.
• The relationship between social social responsibility and the triple bottom line (TBL)

  Profit/ Economic

  • The triple bottom line means that businesses should not only focus on their profit and charge high prices but also invest in CSI projects.
  • Businesses should not make profit at the expense of their community.
• The relationship between social social responsibility and the triple bottom line (TBL)

  Planet/ Environment

  • Businesses should not exhaust resources or harm the environment for production or to gain profit for themselves.
  • They should support energy-efficient or eco-friendly products and production methods.
• The relationship between social social responsibility and the triple bottom line (TBL)

  Examples of companies with TBL-strategies

  • Patagonia reuses old clothes.
  • Apple achieved 100% green energy.
  • DHL aims to reach zero emissions by 2050.
• Ways in which a business project can contribute towards the community

  • The business can be involved in community education, for example, take a child to work day initiative.
  • The business can employ members of local community in their projects for the community, for example, Granny's Green Nursery.
• Strategies to deal with HIV/Aids

  • Encourage employees to join HIV/Aids support groups.
  • Develop and implement strategies to deal with stigma and discrimination.
  • Develop counselling programmes for infected employees and their relatives.
• Strategies to deal with unemployment

  • Create jobs for members of the community in the business.
  • Conduct entrepreneurial programmes that can promote self-employment.
  • Use members of the community for implementing CSI projects in the community.
• Strategies to deal with poverty

  • Donate money and/ or food parcels to local NGOs.
  • Support poverty alleviation programmes that are offered by the government.
  • Invest in infrastructure and housing programmes in the local area.