Cards (41)

    • What is the definition of public relations?
      Public relations is the planned and sustained effort to establish and maintain goodwill and mutual understanding between a business and its publics.
    • What is the primary purpose of public relations?
      The primary purpose of public relations is to project a positive image of the business to the outside world.
    • What are the key activities involved in public relations?
      • Developing good relations with various groups — publics
      • Handling or heading off unfavourable stories or rumours
      • Generating favourable publicity
      • Maintaining a certain level of positive public perception
      • Enhancing a particular image, such as innovation, reliability, or honesty
    • How can a business handle unfavourable stories or rumours in public relations?
      By heading off or managing the stories or rumours that could damage the business’s image.
    • Why is generating favourable publicity important in public relations?
      It helps to create a positive perception of the business among its publics.
    • What does maintaining a certain level of positive public perception involve?
      It involves ensuring that the public views the business positively over time.
    • What types of images can public relations enhance for a business?
      Public relations can enhance images such as innovation, reliability, or honesty.
    • What is the definition of public relations?
      Public relations is the planned and sustained effort to establish and maintain goodwill and mutual understanding between a business and its publics.
    • What is the primary purpose of public relations?
      The primary purpose of public relations is to project a positive image of the business to the outside world.
    • What are the key activities involved in public relations?
      • Developing good relations with various groups — publics
      • Handling or heading off unfavourable stories or rumours
      • Generating favourable publicity
      • Maintaining a certain level of positive public perception
      • Enhancing a particular image, such as innovation, reliability, or honesty
    • How can a business handle unfavourable stories or rumours in public relations?
      By heading off or managing the stories or rumours that could damage the business’s image.
    • Why is generating favourable publicity important in public relations?
      It helps to create a positive perception of the business among its publics.
    • What does maintaining a certain level of positive public perception involve?
      It involves ensuring that the public views the business positively over time.
    • What types of images can public relations enhance for a business?
      Public relations can enhance images such as innovation, reliability, or honesty.
    • Why should business owners and managers be aware of the craft involved in shaping a business's image?
      To effectively project the intended image to customers
    • What is the significance of a business's image in the marketplace?
      A successful image can lead to long-term success in the marketplace
    • Which global companies are mentioned as having a specific image they project to customers?
      Apple, Google, and Samsung
    • What is the key to a successful business image?
      That the publics view the business the way it intends
    • How does a business's success in projecting its image affect its long-term success?
      It has enormous consequences for its long-term success in the marketplace
    • Is a successful business image produced by accident?
      No, it needs to be developed and managed carefully
    • What are the benefits of a successful business image?
      • Enhances customer trust and loyalty
      • Differentiates the business from competitors
      • Attracts new customers
      • Supports marketing efforts
      • Contributes to overall brand value
    • There are many elements that combine to create a business’s image —
      and it is crucial that all elements are working together to create a unified
      image. Unfortunately, one ineffective element can result in a negative
      image being presented. As a member of a school, for example, you have
      probably been told that ‘the actions of a few’ can create a poor image of the
      school in the eyes of the community.
    • What is the definition of 'publics' in a business context?
      Publics are stakeholders that a business interacts with and that have a vested interest in what the business does.
    • What are the six main types of publics in a business?
      1. Internal publics
      2. General publics
      3. Local community publics
      4. Citizens-action publics
      5. Media publics
      6. Government publics
    • Who are included in a business's internal publics?
      Employees and managers.
    • What do internal publics expect from a business?
      Fair pay and conditions, a safe working environment, and access to training and development.
    • How does good employee morale affect a business?
      It helps develop and maintain a positive image with the external publics.
    • How can the general publics' feelings towards a business affect its customers?

      It can affect customers' attitudes towards the business.
    • What do general publics expect from businesses?
      Fair and honest business practices and ethical, responsible decisions.
    • Why are local community publics crucial for small businesses?
      They represent local residents and neighbourhood organisations.
    • What do local community publics expect from a business?
      To be a good 'corporate' citizen.
    • Who scrutinizes a business's practices as citizens-action publics?
      Action groups, such as environmental organisations.
    • What do citizens-action publics expect from businesses?
      To operate in an environmentally sustainable manner.
    • What do media publics include?
      Print and electronic news reporting organisations.
    • What do media publics expect from businesses?
      Accurate information and access to informative sources.
    • What are the three levels of government that businesses must consider?
      Local, state, and federal governments.
    • What do government publics expect from businesses?
      To abide by their laws.
    • •Public relations that is effective promotes favourable attitudes and goodwill
      towards the business from the ‘publics’ that have a vested interest in the
      business.
    • •Public relations is a two-way communication process between a business and its clients or customers.
    • •Successful public relations will have a positive impact on areas such as
      customer relations, sales and profits, as well as inform the public about new
      products.