The stronger the attitude, the quicker the responding behaviour. (Strength in attitude)
what is attitude specificity?
how exact an attitude is characterised by an individuals behaviours
how are attitudes confirmed?
by our previous knowledge and experience making certain attitudes more likely to be reflected in our behaviour
methods of attitude measurement
often measured globally rather than specifically and therefore these arguments are unlikely to predict specific behaviour. e.g. how interested you are in maths i General doesn’t predict your certain behaviours for a certain aspect of maths like algebra.
