McGeoch and McDonald (1931): Research on the effects of similarity
- Procedure: McGeoch and McDonald investigated RI by altering similarity between two materials. Participants had to learn a lit of 10 words until they could remember with 100% accuracy. They then leaned a new list.
- Participants were split into six groups each receiving a different lit:
- List 3: words unrelated to first list.
- List 4: consonant syllables
- List 5: 3 digit numbers
- List 6: no new list, participants just rested (control)
- Findings: When participants were asked to remember the original list, the most similar material, i.e. synonyms, produced the worst recall.
- McGeoch and McDonald's (1931) research shows that interference is strongest with similar memories.