Lesson 3 | Models of Communication

• It is the Mother of all Communication Models.

  The Shannon-Weaver Model
• The Shannon-Weaver Model is a one-way or linear sequence of transmission and reception.
• What model of communication identified the factors affecting communication (the noise)?

  The Shannon-Weaver Model
• It is the earliest model of communication

  The Lasswell Model
• The Lasswell Model has three parts:

  The surveillance, correlation and the cultural transmission.
• It is the constant cyclical/circular fashion.

  The Schramm's Model
• Very common type of communication.

  Schramm's Model
• It is made and discovered by David Berlo.

  The Berlo's Model
• This model focuses on encoding and decoding the message.

  The Berlo's Model
• The Berlo's Model developed the SMCR Model of Communication. What is the meaning of SMCR?

  S - Source

  M - Message

  C - Channel

  R - Receiver
• This communication model introduced the FEEDBACK.

  The Interactive Model
• The Interactive Model is variant of Shannon-Weaver's Model, it contains Weiner's inclusion of feedback, which makes it a two-way interchange of ideas.
• This type of communication model is most frequently used in Mass Communications.

  The Intermediary/Gatekeeper Model
• This model of communication focuses on the role of intermediaries giving communication a two-step. (Katz, 1957 as cited in Foulger, 2004)

  The Intermediary/Gatekeeper Model
• This model of communication filters out the information.

  The Intermediary/Gatekeeper Model