Cards (48)

  • key characteristics of a monopoly
    high barriers to entry
    dominant firm
    high market share of 1 firm
    price makers
  • terms associated with monopoly
    one firm
    large
    high prices
    price maker
    customer exploitation
  • unlike perfect competition, monopoly can actually exist
    a pure monopoly is a single supplier that dominates the entire market - the market has 100% concentration e.g. London Underground
    in reality, the UK Competition and Markets Authority (CMA) doesn't just look at 100% of the industry sales
  • what market share means that a firm has monopoly power
    more than 25%
  • what market share means that a firm is dominant in a market
    more than 40%
  • there is a distinction between a firm that is a monopoly and a firm that has monopoly power
    a pure monopolist is more like to be exploitative than a firm with a working monopoly as these often exist in highly competitive oligopolies too
  • monopoly power
    • Costa is dominant in a competitive oligopoly
    • Tesco 30% market share
    • Pepsi and Coke dominate in a duopoly
    • Apple >50% market share in the UK
    • google 90% search engine traffic
    • London Underground is close to a pure monopoly
    monopoly
  • UK vs Global - mobile phones
    UK:
    iOS 52%
    Android 48%
    Other (<1% combined)
    Global:
    iOS 26%
    Android 73%
    Other (<1% combined)
  • UK vs Global - Music Streaming
    UK:
    Spotify 62%
    Global:
    Spotify 35%
    Apple 19%
    Amazon 15%
    Tencent 11%
  • Luxottica
    designs/manufactures/distributes about 70% of big-name sunglasses
    2016 39% of market share
  • AB InBev
    account for nearly 30% of global beer sales
    they own Stella Artois, Corona, Beck's and Bud light
    headquarters are in Belgium, it is the world's largest beer brewer by both volume and revenue, operating more than 600 beer brands in 150 countries
  • characteristics of a monopoly
    usually imperfect information
    no competition
    can use price discrimination
    price making power
    AR>MR
    often high fixed costs
    may involve a network
    firm=market
    barriers to entry and exit
    only 1 firm
    downward sloping demand curve
    can set P or Q but not both
  • sources of monopoly power
    economies of scale
    capital requirements
    technical superiority
    no substitute goods
    control of natural resources
    legal barriers
  • key issues to thing about when looking at monopoly
    scope/size of the market
    case-by-case basis
    global/regional/national/local?
    industry by segment
  • natural monopolies
    national grid
    cable and internet services
  • state monopolies
    London Underground
    NHS
    Railtrack in the UK
  • local monopolies
    school uniform suppliers
    water supply
    motorway service stations
  • economic case against monopolies
    prices are higher than under competitive conditions
    leads to a loss of allocative efficiency (price>MC)
    regressive effects on lower-income households
    absence of genuine market competition may lead to production inefficiencies
    X-inefficiencies such as wasteful production and advertising spending
    higher prices can limit the final output in a market and lead to fewer economies of scale being exploited
    monopoly may get too big - diseconomies of scale
    protected markets - perhaps less drive to innovate
  • intervention in monopoly - tax on monopoly profits
    reasoning: a one-off windfall tax on supernormal profits from monopoly power
    evaluation: risk of tax avoidance/loss of capital investment spending
  • intervention in monopoly - liberalisation of markets
    reasoning: break up monopolies - allow smaller businesses to enter and increased contestability
    evaluation: smaller businesses may struggle to scale up and compete
  • intervention in monopoly - introduce price capping policies

    reasoning: encourages cost efficiencies and increases consumer surplus
    evaluation: monopolists may find revenues in other ways
  • intervention in monopoly - nationalisation
    reasoning: take some monopoly utilities back into public ownership
    evaluation: possible loss of productive efficiency
  • when answering questions: economic case against monopoly
    SPEW
    Service - does the lack of competition affect the quality of service to consumers?
    Prices - how high are the prices compared to competitive/contestable market
    Efficiency - productive, allocative and dynamic
    Welfare - what are the overall welfare outcomes? Is there a net loss of welfare in markets dominated by businesses with monopoly power?
  • conduct in a monopoly
    barriers to entry exist - help to maintain supernormal (monopoly) profits in the long run
    imperfect information is assumed
    profit maximisation is assumed b the actual conduct of firms with market power is often different especially in an oligopoly that has a dominant firm
    often firms with market power do not profit maximise as one of their aims is to maintain their market share - e.g. CocaCola in the UK
  • economic case for monopoly power
    high market concentration does not always signal absence of competition; can reflect the success of firms in providing better-quality products, more efficiently, than their rivals
    profits used to fund research and development
    natural monopolies - economies of scale
    domestic monopoly faces global competition
    monopoly firms can be regulated i.e. industry regulator acting as a proxy customer
    price discrimination may help some consumers
  • monopoly diagram is the same in both the short run and the long run
    AR is the demand curve for a price-making firm (downward sloping)
    MR is always below AR because to sell an additional unit, the price of all units up to that point must also fall
    the shape of AC and MC is the result of the law of diminishing marginal returns
    profit maximisation - MC=MR
  • the difference between MC and MR is the marginal profit
  • monopoly price and output
    the monopoly is a price-maker although it is also constrained by the demand curve
    profit above minimum required to keep firm in business
  • monopoly and allocative inefficiency
    main case against a monopoly is that it makes higher profits at the expense of a loss of allocative efficiency
    monopolist will seek to extract a price from consumers above the cost of resources used in making the product
    higher prices mean consumers' needs + wants are not satisfied, as products are under-consumed
    higher prices cause loss of consumer surplus and welfare and will disproportionately affect lower income
  • X-inefficiency in imperfect competition
  • natural monopoly
    occurs when one large business can supply a market at a lower price that smaller ones, there cannot be more than one productively efficient provider of a good
    exists when there are huge sunk costs, sunk cost is incurred in order to enter the market and cannot be recovered, hence fixed costs are high
    it is an industry where the minimum efficient scale is a large share of market demand, means there are increasing returns to scale at all levels of output, LRAC is falling as LRMC continues to fall, why there is room for only one supplier to fully exploit the economies of scale
  • minimum efficient scale (MES) - the scale of output where the internal economies of scale have been fully exploited
  • natural monopoly
    where there are very high fixed costs involved in supplying a good or service so that the long run average cost curve may fall continuously as output increases in the long run
  • natural monopoly
    profit maximising output likely to be highly allocatively inefficient as price is above MC + output is restricted
  • natural monopoly
    monopoly is state-owned and prices capped at MC to increase supply/affordability, losses may be made
  • how is a natural monopoly different from other industries
    a natural monopoly is a special case where one large business can supply the entire market at a lower unit cost than with multiple providers, due to the nature of costs in a natural monopoly industry, where there's high FC + low MC, FC are enormous but MC of adding on extra user is very low, ATC will continue to fall as extra users are added to the network (internal economy of scale), LRAC may fall across all ranges of output, only one firm might reach the minimum efficient scale
  • deadweight loss of welfare caused by monopoly
  • the effect of elasticity on a monopoly's profit
  • price discrimination
    the practice of charging different prices to different customers for the same product
    a monopoly can engage in price discrimination when it can identify different types of customers with different willingness to pay, price variations do not fully reflect the marginal cost of supplying a product e.g. higher costs for parcels delivered over short and long-haul distances in the UK and overseas
    can increase economic efficiency by allowing the monopoly to sell more output at a lower average cost
    not the same as product differentiation
  • 1st degree (perfect) discrimination
    charging different prices for each individual unit purchased - people pay their own individual willingness to pay