Win People to Your Way of Thinking

• The only way to get the best of an argument is to avoid it
• Show respect for the other person's opinion. Never say "you're wrong"
• If you are wrong, admit it quickly and emphatically
• Begin in a friendly way
• Get the other person saying "yes, yes" immediately
• Let the other person do a great deal of the talking
• Let the other person feel that the idea is his or hers
• Try honestly to see things from the other person's point of view
• Be sympathetic with the other person's ideas and desires
• Appeal to the nobler motives
• Dramatize your ideas
• Throw down a challenge