ethics

• Informed consent means that participants fully understand what the study involves and have given written agreement to take part in the study.
• Deception is deemed unethical by the BPS. It is when participants are told things that aren’t true.
• The British Psychological Society created the ethical guidelines that all researchers should follow in their studies.
• Protection from harm means researchers must make sure the participants are in no more physical and emotional harm than they would be in normal life.
• Right to withdraw means participants have the right to stop the study at any point, even if they gave informed consent, and the researcher must tell them they have this right.
• Confidentiality means researchers must keep the identity of their participants anonymous.