involves building knowledge through systematic and objective (unbias) measurement to discover general laws
objective
unbias
reliability
same result each time over time
control
limiting factors so that we only measure a certain variable
consistency
same result within the experiment
validity
measuring what was set out to measure
replicability
someone else could do it and get the same results
rene descartes
concept that the mind and body are two different things. idea of dualism
1900s Behaviourists
value of introspection was questioned by behaviourist John B Watson. introspection produced subjective data rather than objective so difficult to establish general laws
Watson and Skinner proposed that psychology should only study phenomena that can be observed objectively and measured
they focused on what they can see and used carefully controlled methods
1950s Cognitive Approach
cognitive psychologists linked the mind to a computer and tested their predictions about memory and attention using experiments
ensured that it was legitimate and highly scientific aspect of the discipline
1980s Biological Approach
use of sophisticated scanning techniques, such as fMRI and EEG to study live activity in the brain
new methods (eg: genetic testing) have also allowed us to better understand the relationship between genes and behaviours
The Scientific Method
based on two major assumptions: all behaviour is seen as being caused (DETERMINED) and PREDICTABILITY
advantages of the scientific method
same aims as natural science - to describe, understand, predict and control behaviour
data can be generalised for regular human beings to understand
disadvantages of the scientific method
not everyone believes in scientific data therefore it doesn't reflect real behaviour
Wundt was the first person to open a lab dedicated to psychology in 1879 in Leipzig, Germany
what was Wundt's main aim?
to try and analyse the nature of human consciousness and represented the first systematic attempt to study the mind under controlled conditions
what did Wundt and his co-workers do?
recorded their experiences of various stimuli they were presented with (eg: different objects or sounds). They would divide their observations into three categories: thoughts, images and sensations
eg: their participants were given a ticking metronome and they would report their thoughts, images and sensations
Introspection
the first systematic experimental attempt to study the mind by breaking up conscious awareness into basic thoughts, images and sensations
advantages of introspection
still used today to gain access to cognitive processes
eg: Griffiths used it to study the cognitive processes of the fruit machine gamblers
disadvantages of introspection
relies primarily on non-observable responses and participants are unable to comment on unconscious factors relating to their behaviour
produced data that was subjective so it became very difficult to establish general principles. It's not reliably produced again by other researchers