Evolution of Media

• What is the age range of the Chauvet Cave paintings?

  30,000-33,000 years
• What do the Chauvet Cave paintings suggest about early human communication?

  They suggest early attempts to convey meaning and influence through visual media.
• What are Ku-wan in the context of prehistoric artifacts?

  Early Chinese artifacts that likely served as visual communication.
• What are pictographs in Western Asia?

  Early symbolic writing systems.
• What were painted sticks used for by Native Americans?

  For recording or storytelling.
• What were quipu cords used for by the Incas?

  For recording information through knotted strings.
• What do these prehistoric artifacts highlight about media practices?

  They highlight the diversity and development of media practices across different cultures.
• When did the invention of writing occur?

  Circa 8,000 BCE.
• Where did the invention of writing take place?

  In Mesopotamia (modern-day Iraq).
• What was the transition in writing from pictographs to phonetic writing?

  It marked a significant shift in how information was recorded.
• What is a significant example of early writing?

  Cuneiform script.
• What was Hammurabi's Code?


  A notable example of cuneiform script used for recording laws.
• How did the invention of writing impact cultures?

  It marked a significant shift from oral to written cultures.
• What are the forms of media identified in the study material?

  • Visual Media:
  • Cave Paintings
  • Rock Engravings
  • Petroglyphs
  • Oral Media:
  • Storytelling
  • Songs and Chants
  • Rituals and Ceremonies
• Who invented the printing press and when?

  Johannes Gutenberg in the 15th century.
• What was the impact of the printing press on communication?


  It revolutionized communication and knowledge dissemination.
• What was one of the first widely printed texts?

  The Bible.
• How did the Industrial Revolution affect printing?

  It enhanced mass production capabilities, reducing costs and increasing efficiency.
• Who innovated printing presses that could print on both sides of the sheet?

  Friedrich Koenig.
• What role did print journalism play during the Industrial Age?

  It flourished, shaping public opinion and influencing political events.
• Who were key figures in the development of photography?

  Louis Daguerre and William Fox Talbot.
• What was the impact of photography on journalism?

  It significantly affected journalism, art, and science.
• Who invented the telegraph and when?

  Samuel F.B. Morse in 1844.
• What was the significance of the telephone's invention?

  It replaced Morse Code with voice transmission.
• How did radio technology evolve in the Electronic Age?

  It became more accessible and affordable, expanding its role in news, entertainment, and propaganda.
• What were some technological advancements in radio during the Electronic Age?

  FM radio, transistor radios, and satellite technology.
• What was the impact of television on communication?

  It transformed news, entertainment, and advertising by combining audio and visual elements.
• Who contributed to the development of color television?

  Sir Isaac Shoenberg.
• What are the key characteristics of the Information Age?

  • Proliferation of Information-Based Products
  • Reliance on Information in daily life
  • Dual Nature: Opportunities and surveillance
• How has the Information Age changed communication?

  It has shifted from one-way to two-way communication.
• What does the term "democratization of information" refer to in the Information Age?

  It refers to the empowerment of individuals to create and share content.
• What role do social media platforms play in the Information Age?


  They revolutionize communication and enable social and political discourse.
• How have streaming services changed media consumption?


  They have led to new consumer behaviors and business models.
• What impact do VR and AR technologies have?

  They offer immersive experiences that merge real and digital worlds.
• How does information spread in the Information Age?

  It spreads globally in seconds, enhancing accessibility and immediacy.
• What does the convergence of media refer to?

  It refers to different media forms blending with traditional media adopting digital technologies.
• What is the dual nature of the Information Age?

  It offers opportunities for self-expression and connectivity, but also allows for surveillance and control.